Friday, July 1, 2011

Accor Research Survey Includes Input from Almost 7,000 Guests

Accor Hotels has announced the launch of Earth Guest Research, a platform for sharing knowledge on social and environmental issues relating to the hotel industry. The goal of sharing the research is to help advance the tourism industry’s efforts in this area by making sustainable development surveys and methodologies available to all industry operators, as well as to the general public.

“With 4,200 hotels worldwide and our pioneering experience in sustainable development, our role is to drive change and lead the tourism industry in this field,” says Accor chairman and CEO, Denis Hennequin. “I strongly believe that sharing our knowledge will enable us to advance, and that we need to leverage sustainable development concerns to develop new, more sustainable products and services that will eventually lead to a whole new approach to the hotel experience.”

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