Energy Efficiency Programs

I have always been interested in what provokes (or stymies) people into adding energy efficiencies into their lifestyles. I've found that many people just need to be shown the way once or twice and then they form their own habits. One of the surprising methods that successfully engaged people into buying and enjoying energy efficiency measures turns out to be programs by the local utility. When these programs were started in the states during the late 80s and early 90s, many of the program managers thought they would be rebuffed by their customers. After all, it was at the utility that the customers expressed anger for the cost of their energy consumption. However, when the utility approached the small businesses to install more efficient lighting or the larger businesses to install better HVAC systems, the customers believed it was a great idea because they did believe that the utility knew about energy. The utilities would send in local vendors to do the work and soon the local vendors became capable of doing the energy audits and could represent the utility. But the utility was the key. The customer trusted the technology, were grateful the utility sent the vendors and loved it when they could pay for their installation through the utility bill where the savings were garnered. This set up works very well today stateside. I would love to see it applied here in the US Virgin Islands. What do you think?